Ask how much a small business should spend on marketing and you will get the same answer everywhere: 5 to 10 percent of revenue. The number is repeated so often it feels like regulation. It is not. It is
Read moreTraffic drops get blamed on Google updates the way weather gets blamed on the moon. Sometimes it really is an algorithm change. Far more often, when we audit a site whose traffic slid, the cause is mechanical: something on
Read moreEvery marketing budget conversation eventually lands on the same fork: put the next dollar into Google Ads or into SEO. Owners usually hear the debate in slogans. Ads are renting, SEO is owning. Ads are instant, SEO is forever.
Read moreAsk five agencies what SEO costs and you get five answers, none of them with numbers in them. That vagueness is not an accident. Pricing conversations go better for the agency when the buyer has no frame of reference.
Read moreA growing share of buying research never reaches a website. A prospect asks ChatGPT for the best commercial HVAC company in Little Rock, or types a question into Google and reads the AI Overview that sits above the blue
Read moreSearch "plumber near me" or "marketing consultant Hot Springs Village" and Google answers with a map and three business listings before a single regular result appears. Those three spots take the majority of the clicks and most of the
Read moreThe IEEPA tariff refund has two components an importer can affect. The principal amount is the duty actually paid, and that number is whatever it is, fixed by the entries on file. The 6 percent statutory interest is the
Read moreThe work that determines whether an importer files cleanly when CBP's CAPE module opens is not glamorous. It is reconciling ACE entry data so that IEEPA duties are cleanly separated from Section 232 and Section 301 duties on every
Read moreOn February 20, 2026, the Supreme Court issued its ruling in Learning Resources, Inc. v. Trump. The headline outcome: IEEPA tariffs collected between February 2025 and February 2026 are refundable, with 6 percent statutory interest, to importers of record
Read moreThe shape of claims data at most 21-to-100 FTE employers looks roughly the same year after year. A small portion of the workforce drives most of the spend. The published ratio is usually around 5 percent of employees accounting
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