A blog post earns its place on your site when someone searches for the answer it gives. For an Arkansas business, the first question about any post is where its topic came from. Our SEO content writing services start every topic from your own search data, and every post goes to a second reviewer before it reaches your site.
The order of the work matters as much as the writing. We read your data first, then the pages that already rank, then we write the brief and the post. A different person checks the post against the brief and the scores we hold, and the post then waits in WordPress as a draft.
Where our SEO content writing services start
Each topic starts from the client’s own Google Search Console data and the month’s SEO audit. Search Console lists the searches that already bring your pages into Google’s results. The audit lists what the site needs most that month.
Pages that sit at positions 8 to 20 on Google get first pick of the month’s topics. A page in that range is at the bottom of page one or on page two. Google already connects your site to those searches, and a post written to answer them well gives Google a stronger page to show.
The contract for an SEO client covers eight blog posts a month. Every one of the eight traces back to a search or an audit finding on your own site.
The check you can run in Search Console today
You can see your first topics yourself. Open Google Search Console and go to the Performance report. The report shows clicks and impressions when it opens. Click the Average position box above the chart to turn on a third number, the typical rank of your site’s top result.
Set the date filter at the top to the last 28 days, and switch the tab above the table to Queries. Queries lists the searches people typed when your site appeared. Read the position beside each search in the table.
Any search that sits between 8 and 20 with a steady count of impressions is a topic waiting for a post. Google already shows your site for it, and a page built to answer it gives searchers a reason to click. If your list has several of those searches, your first month of posts has a clear starting point. If it has few, the month’s SEO audit sets the first topics, and we start there.
What we read before the brief
Before we write a brief, we read the top five results for the search. We note what each page covers and what it leaves out for the person searching.
Then we pick the one thing the post will answer better than the pages that rank today. Often that is the order of the work or a screen the reader can open. That one thing goes into the brief as the assignment, and the post is written around it.
This step keeps each post from repeating what is already on page one. We write the post to answer the question better than the top five do.
The brief and the draft
We write each post from a brief. The brief has the facts the post may use, each with its source. It also has the rules for your voice and the search the post targets.
The writer adds no fact the brief lacks. If a claim cannot be traced to a row in the brief, it stays out of the post. That rule keeps out the confident sentence about your business that nobody at your business ever said.
Your voice goes into the brief too. The post speaks for your business as we and talks to your customer as you. The brief lists the words to use and the words to avoid, and it states the length and the rhythm the post should follow.
What the brief has, section by section
A brief opens with the post at a glance. It lists the title and the search the post targets, along with the page on your site it sells. Then it records what ranks today and the one thing the post answers better. That part comes straight from the read of the top five results.
Next comes the outline. Each section heading is beside the job that section does and the facts it may use.
The facts table follows, one fact to a row, each with its source in your own records or on a page we read. Below it sits a list of rules for the post, from what it may claim to which of your other posts it links to. The brief closes with the format rules and the checks the reviewer runs.
The brief also asks you for one thing only you can give. That may be a number from your own records or a photo of real work from a job you finished. When it arrives, it goes into the post. When it does not, the post goes ahead without it, and we invent nothing to fill the gap.
How a month of posts runs
The month starts with the SEO audit in its first week. The audit sets the needs of the site for that month, and the topic list builds from the audit and from Search Console. Writing runs from the 8th to the 21st, and each post moves from brief to review inside that window.
Before a new post starts, we check the pages you already have. A page that lost clicks over 28 days and still shows impressions gets a refresh before any new post on the same topic starts. When two of your pages rank for one search, the Friday review flags the pair, and we decide which page keeps the search. A page with no links from the rest of your site gets two links from related pages or a written proposal for what to do with it. Before a refresh we save the old wording, and the change log keeps the way to put it back.
By the end of the window, each post that passed is in WordPress as a draft. The monthly report on the 5th of the next month then lists every post that went live in one table.
Who checks a post before it goes live
A second reviewer who did not write the post grades it. The reviewer reads every claim against the brief and scores the post. A post that fails gets one revision, and a second failure stops it.
The headline must score 85 or more with a five-person reader panel. The body must score 90 or more with a larger expert panel. Those are the bars we hold for every post, and a post below either one goes back for work before it reaches your site.
We keep the writer and the reviewer apart on purpose. A writer who grades his own post tends to see what he meant to write. A reviewer who has only the brief and the post in hand checks the words on the page.
Links, length and the day it goes live
Each post runs at least 1,500 words. It links to at least three pages on the same site, each link inside a sentence with words that describe the page it points to. On the day it goes live, two older pages on your site link to it.
Those links tie the new post into the rest of the site. A reader who lands on one post finds the next answer one click away.
Each post goes into WordPress as a draft, and it has its own meta description with your business name. After it goes live, we check each Friday whether Google has picked it up. We never claim a post is indexed or will be indexed by a date, because Google decides that. A page Google still has not picked up after three Friday reviews gets a written proposal to rework it or remove it.
Blog posts are one part of the writing we do. For the pages that sell your services directly, see our website content writing services. When the topic list itself is the question, our post on the content strategy consultant covers how a list runs out and how to keep it going. For pages that already exist and draw few clicks, our website content audit sets the order of rewrites.
SEO content writing services with one person answering
We manage eight client accounts, and Ty Woods answers for the work himself. We are a team of five, and no account manager sits between you and the people writing your posts. Your site and your Search Console stay in your business name for as long as we work together, and so do your accounts.
Each month you get one PDF report. Its SEO section lists the posts published that month, each with the search it targets. The SEO section of each later report shows organic clicks and impressions against the month before.
Send us your site
Run the Search Console check above, or send us your site and we will run it with you. We will list the searches near page one and the first posts we would write for them. That first list is how our SEO work for Arkansas businesses starts.
Call us at 501.232.1017 or send us a note. The consultation costs nothing.