If you pay for SEO for your Arkansas business, you want to know two things each month. You want to know where the site stands and what gets fixed next. Good SEO audit services answer both questions with the same document: a score built from fixed rules, and a fix list in the order the work should happen.
We run that audit every month for each SEO client. The score comes from the same six areas and the same weights every time. Each finding becomes a row on the client’s action list, and a row closes only when the live site shows the fix.
What our SEO audit services score each month
Each month we run a full SEO audit for each SEO client. The audit draws on two Google tools, Search Console and Analytics, plus Ahrefs, a search data tool. Search Console has the searches and clicks, and Analytics has the visits. Ahrefs crawls the site and counts the links that point to it.
The audit scores the site from 0 to 100 across six areas with fixed weights. Technical health counts for 25 percent of the score. On-page work counts for 20 percent, and content counts for 20 percent. Backlinks count for 15 percent and Search Console health for 10 percent. Structured data makes up the last 10 percent.
The weights stay the same from month to month. When the score moves from one month to the next, the rules behind it stayed the same. The change came from the site and its search numbers. That keeps the comparison fair across the year.
The audit also compares the last 30 days with the 30 days before. It reads clicks, impressions, click rate and average position for both windows. Those four numbers are beside the score near the top of the audit. They set the context for every finding below them.
How a check becomes pass, warning or fail
Each area has a set of checks. In the technical area, the checks look for internal pages that return errors and for mixed secure and insecure content. They also look for oversized images and for main content that needs JavaScript before it shows on the page.
In the on-page area, the checks look for missing or duplicate page titles and for missing meta descriptions. They also check the length of each meta description and confirm that each page has one main heading. The content, backlink, Search Console and structured data areas each have their own checks in the same way.
Each check comes out pass, warning or fail. A pass counts in full and a fail counts for nothing. A warning counts as half. Each check also has a severity: critical, high, medium or low. A critical check weighs ten times a low one, and that weight keeps a serious problem from hiding behind a pile of small passes.
This is the part most audit pages leave out. A score with no rule behind it is an opinion. A score built from weighted checks lets us see which findings moved it and by how much.
The grade and the fixes that come next
The score lands in a grade band. A score of 90 and up earns an A. A score of 80 earns a B and a score of 70 earns a C. A score of 60 earns a D. Anything under 60 earns an F.
The grade matters less than the path to the next one. Each audit ends in a list of fixes in severity order, from the critical and high checks down to the low ones. The top of that list has the fixes that move the score the most, and it becomes the plan for the month.
Each fix then becomes a row on the client’s action list, with the audit as its source. A row with a source can be checked later. Any row on the action list traces back to the exact check that raised it.
The check you can run in Search Console today
You can read one area of the audit yourself in a few minutes. Open Google Search Console and go to the Performance report. The report shows clicks and impressions when it opens. Click the Average position box above the chart to turn on a third number, the typical rank of your site’s top result.
Set the date filter at the top to the last 28 days. Then switch the tab above the table between Queries and Pages. Queries lists the searches people typed, and Pages lists the URLs on your site that showed up for them.
Read the position column for your top pages and your top searches. Our Friday review lists every page between position 8 and 20 with its top searches. For pages past position 20, the work starts with the fixes at the top of the audit’s list. With either answer, we know where the first month of fixes belongs.
When a source fails to load
Every audit depends on data sources, and a source can fail on any given day. When a source fails to load, the audit marks that pull as missed and writes down the reason. A zero stands only for a read that happened.
That rule protects the score. A missed pull counted as a zero would drag a site down for a problem it does not have. A missed pull marked as missed keeps the score honest, and the next audit runs the same read again.
How a fix closes
A row on the action list closes only when a fresh check of the live page shows the fix. A note in a project tool does not close it. A change saved in the website’s editor does not close it either, because a saved change can still fail to show on the page a visitor sees.
Before each change we save the old wording. After the change, we read the live page and confirm the fix is there. Every change is in a log with the old wording, the new wording and the way to put the old one back.
That order keeps the action list true. Each open row stays open until a fresh read of the live page shows the work.
The work between audits
The audit runs once a month, and the work does not wait for it. Every Friday we run a search review for each SEO client, and it reads Search Console for the last 28 days. That review lists the pages between position 8 and 20 and the pages Google shows often that few people click.
The Friday fix pass puts the search into a page title or main heading where it fits, and it adds two links to the page from older pages on the same site. Each week we cap that work at ten title changes and fifty meta description changes. The monthly audit then scores the whole site again.
For local search, our post on what a local SEO audit checks sets out what that audit covers. For the pages that draw impressions and few clicks, our website content audit sets the order of rewrites. You can see how all of it fits into one month in our post on what you get each month from an Arkansas SEO company.
What your first month looks like
The first audit sets the baseline. It scores your site as it stands on the day of the crawl and sets the first fix list. Every audit after it compares against that first one under the same rules, and we can see each area move from month to month.
Each fix on the list becomes a row on your action list. The critical and high rows come first, because they have the most weight in the score. Some fixes take one change on one page. Others touch many pages and take several Fridays to work through inside the weekly limits we hold.
Your first monthly report then arrives by the 5th of the next month. We wait through the first three days of the month to let late conversions land before we pull the numbers. The report lists the month’s numbers and the posts published, and the action plan at its end lists what comes next.
By the second audit, we can compare two months under the same rules. Each row that closed did so on a live read of the page. Rows still open stay on the list, and the new audit adds any finding that appeared since the last one.
SEO audit services from the team that does the fixes
Our own staff does the SEO work for our clients, along with website content, Google Ads and Meta Ads management and client reporting. The audit and the fixes come from the same team. The team that reads a finding makes the change, and we check it on the live page before the row closes.
We manage eight client accounts, and Ty Woods answers for the work himself. No account manager sits between you and the work. Your Search Console and your accounts stay in your business name, and each month you get one PDF report with the month’s numbers and the work behind them.
Send us your site
Run the Search Console check above, then send us your site and what you found. We will look at it with you and show you where the first month of fixes would start. That first look is where our SEO work for Arkansas businesses begins.
Call us at 501.232.1017 or send us a note. The consultation costs nothing.