You want calls from people in Arkansas who search for the work you do. Someone who searches types the job he needs into Google and opens a page that looks like the answer. He may never have heard of your business before that search, and he decides whether to call you from the words on that page. With our website content writing services, we write those pages for your site.
We are based in Arkansas and serve clients across the country. Our team is five people, and we manage eight client accounts.
Ty Woods answers for the work himself, and no account manager stands between you and the work. Each client gets one PDF report a month. Every account we set up for you stays in your business name for the whole time.
What website content writing services deliver
We write four kinds of content for your site: service pages, town pages, monthly blog posts, and a title and a description for every page. Before we write any of them, we make a plan with two columns. In every row, the left column holds a search your customers type, and the right column holds the one page on your site that answers it.
To fill the left column, we ask you for the services you sell. A search for a service goes with its service page, and a search with a town in it goes with a town page. A row can pair a search with a page you already have or with a page we still need to write.
One page targets one search. When two pages on one site chase the same search, they split its strength between them.
We also manage SEO, Google Ads, Meta Ads, Google Business Profile, business listings and client reporting. You can hire us for this writing through our SEO and website content service.
Service pages
We write one page for each service you sell. A customer who searched for one job opens that page and finds two things there: what the job includes and the way to book it. The way to book it is your phone number on the page and a link to your contact page. A customer on his phone can tap the number and call you from the page, and a customer who prefers to write can open the contact page from the same spot.
What the job includes means the parts of the work he gets when he books it. When the page lists those parts, he can match the job to what he searched for before he picks up the phone.
You can check your own site this afternoon. Write the services you sell on a sheet of paper. Then open your site on your phone and look in the menu for one page per service.
Count a page only when its main heading says that one service. A page that lists four services under one heading counts for none of them. A service with no page of its own is the first page we would write.
Pages for the Arkansas towns you serve
We write a town page only for a town you serve. Before we write a word of it, we ask you what the work looks like in that town, and your answer goes on the page.
A customer in one of those towns wants to see that you work where he lives. Your answer about the work in his town gives him that on the page he opens. A town page that copies a service page and swaps in a new town gives that customer nothing new, because he could read the same words on your service page.
For a customer who searches for your work near him, our local SEO service manages your Google Business Profile and your business listings. Ask us for that work along with your town pages.
The title and description a customer sees first
Google asks that every page have a title, and it asks for one that is descriptive and concise. It also asks for distinct text on each page and warns against titles repeated from page to page. Two pages with the same title look the same in a list of results, and a customer has no way to tell which one he wants.
Google writes the title it shows in its results on its own. It draws on the title we write, the main heading on the page, the other headings and the words in links that lead to the page.
We write a title to say what the customer gets. We put the search in it, along with the service or the place, and we keep the whole title inside 60 characters. When a customer sees the words he typed in a title, he can tell the page is about his job. We change the title on a page at most once in 28 days, so Google can read each title before we put up the next one.
Google builds the short text under a result mostly from the page itself. It sometimes uses the description we write when that gives a more accurate summary, and identical or similar descriptions on many pages do not help. So no two pages we write for you share a description.
Monthly blog posts
We pick post topics from the searches Google already shows your site for. Those are searches your customers make today, and a post answers one of them. A post also links to the service page it supports, because a customer who reads the post may want to book that job next.
A new post links to at least three other pages on your site, and a customer can go on from the post to any of them. Two older pages on your site link to the new post on the day it goes live. Those two links let a customer who opens an older page find the new post.
When a page loses clicks over 28 days while people still see it in results, we rewrite that page before we write a new post on its topic. The date on a page changes only when its words change.
Where the facts come from
Google asks for content made to help people first. It also asks a site to make clear who wrote each page and how. On your site, you give us the facts on the pages we write, and we invent no claim.
When a page needs a number such as your years in business, we ask you for it. The number you give us goes on the page, and a number you do not have stays off the page.
Before a page goes live, we read the sentences that make a promise, a guarantee, a credential claim or a number. We check them against what you told us, because a customer who calls may ask you about any of them. A claim with nothing behind it comes out, or it goes back to you as a question. When your answer backs the claim, the line stays.
If your site already has pages, our website content audit post explains how to find the pages Google shows and nobody clicks. It also lists which of those pages to rewrite first. We can rewrite those pages for you in that order.
How we set the voice
Because a website page is your business talking to a customer, the page says “we” for your business and “you” for the customer. A customer takes a line with “we” in it as a promise from your business.
We write your pages near a ninth grade reading level. Our check fails any page that scores above grade nine and a half on a standard reading test.
We also pick one word for each job, and we take that word from you. Say you tell us your customers call a job a tune-up. Then the service page and the blog posts about that job say tune-up. When one page says tune-up and the next says seasonal service for that same tune-up, a customer can take them for two jobs.
A stock line such as “we treat our customers like family” gives a customer nothing he can check. The hours someone answers your phone give him a fact he can use, so we ask you for those hours.
What we check before and after a page goes live
Before a page goes live, we check that it has one main heading. With one main heading, a customer can see at a glance what the page is about. We check that its first image has a line of text that describes the picture. That line lets a customer who cannot see the picture hear what is in it.
We also check that the page is in your sitemap, the list of pages your site gives search engines. Then we check that no tag on the page asks search engines to leave it out of results.
A separate reviewer who did not write the page checks it before it goes live. After a page goes live, we open it the way a customer sees it and check the change there. The work stays open until a customer can see the new version.
The monthly report gives the clicks your site got from Google and how often your pages showed up there, with the month before beside both counts. It also holds a table of the posts that went live that month, with the search every post targets.
Send us your site
Send us your site and book a consultation with us. We look at your pages with you and tell you which page we would write or rewrite first, and the consultation costs nothing. Bring the list of services from your afternoon check if you made one.
Call us at +1 501.232.1017, or use our contact page to set a time. You can also see what our SEO and website content service includes before you call.